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Most ads don't work!
How to create a small ad that actually works
Author: Paul Musgrove
Always have your adverts placed on the right hand page. It will be more expensive but the number of extra people that will see your advert makes it worthwhile. Keep it simple Your advert design should not be complicated – if it looks cluttered people won’t even attempt to understand what it’s about, they will simply turn over the page. We like to use one picture or image as opposed to many. Focus on one proposition Concentrate on transmitting one simple clear proposition. The more focused the message, the more impact. Maximpact Design can help you with this. Use photographs instead of artwork drawings Photographs can be likened to the real world and as a result they facilitate recall better than artwork – research suggests by as much as 26%. Use colour if possible Without colour your ad design will not only be noticed less but people will also perceive it as being bland before even reading it. Don't pay the full rate for advertising The sales person selling you the space will know that you will always ask for a reduction in the price. You can always negotiate, especially when the deadline for placing the advert is looming. The sales teams have always got targets to meet and will be more flexible with price closer to the copy deadline. AIDAS is an acronym used in marketing that describes a very common list of events that is very often undergone when you are selling something, whether it is an ice cream or a high-tech gadget. A - Attention - get the attention of the customer. I - Interest - get the customer interested. D - Desire - get the customer to desire your product or service. A - Action - get the customer to take action, i.e. call now. S - Satisfaction - make sure the customer is satisfied so that they may repeat the above process over again.
Article Source: http://www.articlesbase.com/graphic-design-articles/how-to-create-a-small-ad-that-actually-works-1619892.html
About the Author:
Design & Marketing Expert.
Paul Musgrove
Maximpact Design