digital signage

It's not difficult to understand why digital billboards are attractive to advertisers. They are bright and eye-catching and can convey multiple marketing messages at once.
The New Digital Signage Trend: Digital Billboards
Author: Helius
It's not difficult to understand why digital billboards are attractive to advertisers. They are bright and eye-catching and can convey multiple marketing messages at once. Marketers can arrange to have computerized ads change with much greater frequency than typical outdoor ads, timing their message to the season, the day of the week, and even the time of day. If digital signage is good for advertisers, they are an absolute bonanza for billboard companies, which can sell different time slots to different advertisers; a typical digital sign will feature ads for several companies each month. Computerized signs can therefore generate substantially more revenue than traditional outdoor signage, which means that billboard owners have a huge incentive to go digital. What makes a digital billboard ad effective? Given that the industry is so new, that's still being worked out. The best digital billboards are not simple branding exercises. Rather, they alert drivers to time-sensitive opportunities and urge them to take action. So far there are about 900 of these digital billboards in the United States and growth is projected at a couple of hundred new locations per year. Because they are built and placed like traditional billboards – with one big exception that digital billboards have a giant LCD screen rather than printed vinyl – billboard companies can sell from 6 to 8 times the number of advertisers per location and sell them at double the price. This new form of digital signage works by creating and loading an ad into the billboard’s electronic rotation. The ad will be displayed anywhere from 6 to 10 seconds at a time and will rotate with other ads on that same board. With digital billboards you can enjoy the flexibility of being able to run different ads at different times of the day or year. You are no longer hampered by the hassle of having to take down printed vinyl artwork and replacing it with a new one every time your ad campaign changes. With digital billboards you simply pull an unwanted ad from the rotation and replace it with another. Digital billboards allow you to directly respond to market conditions within minutes. For example: Your product is weather related and a big storm blows through town. You can create a new ad within minutes, send it to the outdoor company via email, they load it into the system and schedule it to run immediately. Some companies are also offering businesses their own control panel. Once your ads are approved and loaded into the system, you log in to your control panel and personally choose which ads to run and when to run them. Vinyl can get expensive when you are creating several new ads every season. With digital billboards, you don’t have to watch your artwork fade and get ripped to shreds. The cost of your artwork for digital signage is simply the cost of layout and design. All you need is someone who knows PhotoShop and you can design your own ad. Some of the outdoor companies offer this service for free. If they don’t, negotiate for free artwork. There are a couple of setbacks to digital billboards. These include not having the billboard location all to yourself, and contract rates can more than double what it costs to run the same size traditional billboard. Like traditional boards, the new digital signage version is best used by businesses trying to reach mobile demographics: generally the younger, more affluent, working customers. Don’t use this medium to reach seniors, children, or the less affluent. The best use of billboard advertising is for giving directions, name recognition and brand awareness. You should not use this medium for complicated messages. Because of its creative flexibility, certain price-based, sales-focused businesses may also consider running digital boards. If you do consider them, be consistent with your brand promise and your messages in other media. Use contrasting colors in your artwork with readable fonts. It’s never a good idea to use more than 7 words per board. Jay Ehret. “Advertising Trends: Digital Billboards”. The Marketing Spot. 28 Oct. 2009 [http://www.themarketingspotblog.com/2009/05/advertising-trends-digital-billboards.html].
Article Source: http://www.articlesbase.com/multimedia-articles/the-new-digital-signage-trend-digital-billboards-1393433.html
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Founded in 1995, Helius, LLC is a wholly owned subsidiary of Hughes Network Systems, LLC (Hughes) and provides digital communications solutions for business. As industry leaders, we take pride in addressing the unique challenges that exist in the markets we serve, which is why leading companies turn to Helius solutions to solve their mission-critical communications needs.

Tips - Banning

USB flash drive in their contract or on a keychain would lose the unit? All information would be loss and open to anyone who finds the flash drive. This causes concern for concern for how to properly store the flash drives that have sensitive information recorded. Carrying around a flash drive is just like carrying around your credit card. If you lose it, you are vulnerable to fraud. Tips - Banning USB Flash Drives From the Workplace
Author: guccihandbag
They have been done as tiny as a keychain figurine or a tie clip. Yes, USB peep drives to wear upon your tie. Right away which these peep drives have done their approach to everybody since of an affordable pricing, many workplaces have been banning them from an office. It is a single of a many appropriate ways to take association report though any a single meaningful about it. Many companies have as distant as disabling a USB ports upon employee's computers. This competence appears a small extreme, though companies have to strengthen their information. Although some businesses give these little units to their employees for advertising purposes, they are not allowed to use them in the workplace. They are basically given as an advertisement with the company logo on them for others to see. There are so many harmful affects that these flash drives can have on a business. Because of their different shapes and designs, businesses have decided to pull the plug on the USB ports. You might look at someone's keychain and think that little gadget they have is cute, but that cute little gadget could ruin your business. This type of theft and the creation of the USB flash drives brought concern from many businesses and individuals alike. What if you are individual that carries around a USB flash drive in their contract or on a keychain would lose the unit? All information would be loss and open to anyone who finds the flash drive. This causes concern for concern for how to properly store the flash drives that have sensitive information recorded. Carrying around a flash drive is just like carrying around your credit card. If you lose it, you are vulnerable to fraud. New technology has enhanced the use of the computer for more than one reason. People can now use flash drives for file storage and businesses can storage vital information on these drives in order to keep it safe from potential security leaks. Although businesses ban the use of the flash drives from employee's, the company themselves do use these as way's to conduct business during travels. They can make presentations and instead of carrying a laptop along on their travels, they just take the flash drive. Today, with the higher security in airports, it is always important to check with new security rules before attempting to take a flash memory drive on the airplane to make sure it will be accepted. In most cases, you will fid that they are allowed. Other business concerns the flash drives are a valuable and handy little piece of technology that will help secure important files and information.
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Tips - Banning USB Flash Drives From the Workplace

pirate coloring

pirate coloring
Free Coloring Pages That You Can Print
Author: Richard Stout
Remember how much you loved coloring when you were a child? You'd cuddle down into another world with your coloring pens and books, and time would pass about unobserved. Children today love to color just as much, and we know now that coloring is a brilliant pre-reading activity that helps youngsters develop the eye-and-hand coordination they will need to write. Coloring books are still free in the stores if you like, but you'll also find plenty of coloring pages to print in the internet that may provide your youngster with a much bigger ranger of subjects to make a choice from than you will find in books. Now there are a mess of sites that may let you print high-quality coloring sheets on nearly any subject you may choose. DLTK is one of the premier youngsters's making sites and has been adding to it's list of materials for many years now. On this one site you'll find almost any sort of coloring pages to print that you might want. For instance, you can get numerous sheets for the different vacations across the year. These pages have been designed with youngsters of every age to mind , and you will find both temporal and religious subjects. You'll be able to find many cartoon character coloring pages on the DLTK site including SpongeBob Squarepants, Spiderman, Scooby Doo, and the Powerpuff Girls. You can also find the coloring sheets to inform the entire story of'Brown Bear, Brown Bear' which is a favorite book for children. Doing a search on Google for printable coloring pages will bring up many different web sites that offer you coloring pages to print. This is a wonderful resource that provides you with a diverse collection of free, printable coloring sheets. Individual personality websites also frequently have great coloring pages to print. You can try looking up other favourite characters for your child,eg Thomas the Tank Engine, Bob the Builder, and Curious George, and you will find some free coloring sheets you can print out at each site. It's like having a hundred different coloring books at your disposal all of the time. . I thought you might be interested in this article: pirate coloring pages
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stenostar